It Begins! August 22, 2006
Posted by mikesolomon in Uncategorized.trackback
Even here in sunny South Africa, the philosophy of the Web 2.0 movement is spreading!
A great case in point is this new site/ ad for Cheverolet.
Essentially its a user generated commercial, where people send in thier clips in order for them to be compliled into a Chevy brand commercial. This is a great idea (you dont have to pay actors, scripting or shooting costs – im the tv business trust me i know)
Once again a very cool example of User generated conctent,but id be a bit worried about the clips quality. To film a clip and then compress it to send to an FTP site etc can severly lower the qulaity to no broadcast res!
Anyway will be interesting to see.
See the site here http://www.codeoftheroad.co.za/
[...] Mike Solomon (subscribe to this man’s RSS feed!) points to a nifty campaign called “Code of the Road” by Chevrolet SA. They’re asking Chevy evangelists to “be a part of South Africa’s first real TV ad” by submitting video clips according to a specific brief. Here’s a snippet from that brief as it appears on the site: The commercial is based on the overseas “Code of the Road” Chevrolet commercials. Your challenge is to become part of making a uniquely South African version of the ad, showing true South Africans across the board, standing in front of Chevrolets with magnificent backdrops (from Table Mountain to the Kruger Park) and each delivering lines from the script. [...]