Brilliant movie marketing!! July 20, 2007
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Sure the title it a tad over the top, but this is truly sensational in my book. Its an upcoming movie called “Cloverfield” or “01-18-08″ – both of these are used because the studio hasn’t told anyone what the name is!
Talk about creating hype. The trailer played in US cinemas just before Transformers and created a huge stir – mainly because it doesn’t say a thing about the movie, i.e. what its about, or even what its name is! Totally different for Hollywood who normally spends millions on getting the name and synopsis to the public.
The trailer starts of at a party and is filmed on a “shaky handycam” ala Blair Witch.We then see a power cut and hear an ungodly roar. The party goers run upstairs to see a huge fireball engulf part of the city. They the run downstairs to the street only to hear the roar again and see the head of the Statue of Liberty smash to the ground! Wow.
Further searching also reveals a website with 3 time stamped pics, and this site as well
It seems to be a fantastic marketing ploy that is working wonders – I personally cant wait to see what the next tidbit is! plus ill definitely see the film – lets just hope it lives up to the hype.
Batman Marketing June 9, 2007
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I’m always on the look for new marketing techniques that break the mould, and this one from Warner Brothers does just that.
WB has launched a viral campaign for the new Batman movie due out next year ( i cant wait to see it)
Seems they launched a site with nothing but a pic of the new bat logo. When you click on the logo, you are then redirected to another site called I believe in Harvey Dent. This site features an election banner for Harvey Dent. Nothing special here, but then it gets interesting.
That site goes to another site with the same poster but its been defaced by you know who (the Joker if you dont know who) However one can (or could) interact with the site and by giving an email address, get co ordinates of a pixel to remove.
Once all the pixels were removed, it revealed a pic of Heath Ledgers Joker. Very cool. Now WB have got a huge database to keep contacting and drum up even more hype about the flick!!!
See all the pics here
The TV Killer? May 22, 2007
Posted by mikesolomon in Different Advertising, Sites, The Web, Uncategorized.1 comment so far
I signed up to check out Joost, the new internet tv streaming programme from the heavyweight founders of Kazaa and Skype.
Essentially, Joost is being touted as tv on your internet and boy is it good. They’ve worked hard on their streaming capabilities and they are pretty much the best ive seen. I was watching on a 3g datacard with true speed of 1.8mbps and it looked great. I can only image what a 4gig fixed line would deliver. ( or even higher speed like they have overseas)
Unfortunately there isnt much to watch at the moment, but im sure as they get going, more and more networks will jump on board. Joost is ad sponsored and free to the end consumers (as long as they look at a few ads) I was exposed to a Nike ad for a product that you cant get here, so theres a bit of
wastage there. I also saw it twice and was a bit annoyed, but im sure they will fix that going forward.
I only hope they dont block shows by region i.e. only show Lost in the US etc.
In short, if all web tv looks this good, I seriously see trouble in TV’s future.
Nine Inch Nails – the best music marketers in the world? April 12, 2007
Posted by mikesolomon in Different Advertising, Sites, The Media Landscape.2 comments
NIN seem to be on the cutting edge of “new marketing” – even more so than the record companies (surprise surprise).
In an apparent attempt to “go into battle with the people whose job it is to figure out how to sell the record” i.e. the much loved record companies, the bands frontman Trent Reznor devised his own marketing campaign for the upcoming album Year Zero. In true Reznor madness genius his campaign includes gems like:
- leaking tracks on the internet by leaving them on usb sticks in bathrooms of concerts.To quote the man him self “The USB drive was simply a mechanism of leaking the music and data we wanted out there. The medium of the CD is outdated and irrelevant. It’s really painfully obvious what people want – DRM-free music they can do what they want with. If the greedy record industry would embrace that concept I truly think people would pay for music and consume more of it.“
- designing an “alternate reality game”for the album
- registering a whole bunch of domain names, and leaving clues to the sites in various NIN tour t shirts
- deliberately leaking tracks to radio stations for them to play
- streaming the entire album from their myspace page
For a full NIN “Campaign” breakdown – check here and here
All I can say is WOW – Trent has essentially made a user generated marketing campaign and is almost giving his music away. As for the actual mechanics and content of his camping – only he could explain it relevance. However in saying this – it works and is something totally new and unique. Now if only the record companies would wake up and realise that this is what the people want.
BTW – their official site recommends Safari and Firefox to view the site – how cool!
Schul-vertising? December 20, 2006
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As seen at a recent Jewish wedding – is this the next big thing in advertising? You saw it here first 
BogVertising? November 29, 2006
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Seems advertisers are going to new lengths to reach consumers.
Ad placement at urinals are nothing new. Essentially its a captive audience member as there isnt much else to do when doing your business at a urinal but stare straight ahead.
Nice idea but not it seems these particular advertisers are taking it a step further by actually having the sign talk to you. Seems there are sensors in the frame of the sign that can tell if someone is standing there or not. If it senses motion, the sign launches into a brief monologue about the advertised product.
Once again a nice idea. Only problem is that its so novel you dont actually pay attention to what the sign its saying. I was too busy trying to pee while looking around to see if others where looking and examining the sign to see how it works!
If you’re in the JHB area you can see/ hear the sign at the last urinal @ Fourways Mall in the cinema complex.
