Consumer panels becoming extinct?

Another example of how new media sites are further fragmenting current institutions.

Starwood a US company that is behind some of the biggest hotel chains in the world, is using Second Life to test the design of their new prototype hotels.

Second Life avatars can check out the design and report back on what they like and dislike about the designs.

Check out the story on Business Week.

This is great because it can apply to anything with a design concept behind it. Everything from cars to clothes. hmmmm makes you think doesn’t it?

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