Vegas continues to set trends when it comes to its customers (who could forget $1 buffets and clock-less rooms)
Anyway the Wynn hotel in Vegas is offering a huge range of customer customisation to people who check in (check out this link) you’ll have to scroll down a bit on their site!
I really like this – it sets a point of differentiation for the hotel. It makes them stand out – even in Vegas where the competition is fierce. I’m sure people would rather go back to a hotel that knows their names as opposed to one that treats them like a faceless clone. More and more companies could learn from this including the bloody banks!!