Advertising 2.0 – Whitepaper

I found this interesting White Paper written on Advertising 2.0 by a chap called Paul Beelen (not sure who he is and I cant really find out because his whole site is in Spanish – except for the white paper)

Anyway its a very interesting read about what is happening to advertising etc and how advertisers need to look around and use new tools to reach their audiences.

Have a read, and if you have an ad agency send it to them – itll scare the crap out of them.

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