Ford – Making Bold move/ies

Wow it looks like the Ford Motor Company is in heeuuge trouble. Apparently they have posted their biggest loss in 14 years. This is obviously bad news for one of the Granddaddy’s of the motor industry.

Now normally bureaucratic behemoths like this just smile and tell shareholders its just a hiccup and well bounce back – anything but admit defeat. But not Ford. So much so that they’ve launched a very interesting web based documentary site called Bold Moves, chronicling their proposed turnaround and explaining why they are in the situation they are in.

I only watched the first episode, but I find it refreshing that a company can say “were in trouble, this is why, and this is what we are going to do about it” and expose themselves and their faults for the world to see.

Good luck Ford, you’ve realised the world has changed and you haven’t and you’re trying to do something about it. Wether it will work or not will remain to be seen.


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