Screwing mass media (using a condom)

Seems a new SA condom called Pronto Condom has bucked the mass media trend and chosen to go viral. Their choice of viral ads are 2 low budget funnies aimed at taking on Manto and old Zuma Zuma (theyre funny cos theyre true)

According to Biz Community  the site is pretty much blowing up all over the world and getting rave reviews and sales.You Tube is close on half a million views and Alexa is tracking the site as major mover and shaker with a 2000% increase in hits.

Not too shabby for a spend that I reckon would amount to probably amount to 1 spot on any of our major channels here in sunny SA. Great success story and yet another warning sign to the mass media boys.


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