The Third Screen

Dan Dodge has a great article on the adoption of cell phones in China. According to some pundits, cellphones (mobiles) are called the Third Screen after Tv and Internet. Well according to Dan, in China it is the first screen.

Im also starting to think this way about SA. With the majority of people in SA not having any pc/ Internet access, cellphones are defiantly going to become the second screen, if not the first.

This new medium can also give great opportunities to marketers to reach a captive audience through permission based marketing (spamming sucks – it damages your brand – remember that) and with the adoption of 3g and MMS, the marketing and branding opportunities are endless. Plus tv commercials can now be sent to phones. Think about it!

How long before Mobile is the First screen here in SA?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s