The Third Screen

Dan Dodge has a great article on the adoption of cell phones in China. According to some pundits, cellphones (mobiles) are called the Third Screen after Tv and Internet. Well according to Dan, in China it is the first screen.

Im also starting to think this way about SA. With the majority of people in SA not having any pc/ Internet access, cellphones are defiantly going to become the second screen, if not the first.

This new medium can also give great opportunities to marketers to reach a captive audience through permission based marketing (spamming sucks – it damages your brand – remember that) and with the adoption of 3g and MMS, the marketing and branding opportunities are endless. Plus tv commercials can now be sent to phones. Think about it!

How long before Mobile is the First screen here in SA?


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