Or lack thereof – Business Week points to an article about the Future of Marketing whereby marketers and advertisers are asked to complete a survey about their future marketing plans. Apparently this is done around an award called the “Effies” which is given to the best ad campaign in America or some crap like that. The survey is completed by 121 “influential” advertisers and brand companies.
A lovely slide show of the results can be seen here.
Some interesting but confusing facts came out like 42.4% saying TV spend would take an even bigger hit in 07 but with 18% vowing to spend more on TV? Weird!
I’m not going to dissect the results so feel free to look for yourself.
All in all an interesting read that pretty much highlights the confusion in the industry.